Job Function: Marketing
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Southwest Airlines Federal Credit Union
Dallas, Texas, United States (on-site)
28 days ago

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Southwest Airlines Federal Credit Union
Dallas, Texas, United States
28 days ago
Job Type
Min Experience
5-7 Years
Min Education
Job Function


Southwest Airlines Federal Credit Union, a world class financial institution, is looking for a Vice President of Marketing for our Dallas Branch.

The Benefits of Working Here:

We work hard to ensure that our employees work in an environment of respect, trust and fun! We are committed to helping our employees stay healthy, feel secure, grow and development, and maintain a work/life balance through our comprehensive benefit programs:

  • FREE health insurance
  • FREE dental insurance
  • FREE vision insurance
  • FREE life insurance
  • FREE short-term and long-term disability
  • FREE employee checking account
  • Paid Time Off up to 3 weeks per year
  • 13 Paid Holidays (2 ½ weeks of more paid time off!)
  • Flexible Spending Accounts
  • 401(k) plans with employer match
  • Company funded retirement pension plan
  • Tuition reimbursement
  • Casual dress code, every day!
  • Ongoing training through classroom and online formats
  • Employee recognition programs
  • Employee committees that promote culture, fun and wellness
  • Monthly company-wide activities for our employees, like Baseball Day, Chocolate Chip Day, Summer Luau, Say Something Nice Day, Biggest Loser, and a Step Challenge

Position Summary:

  • Develop and implement the marketing plan for the organization promoting products and services to existing and prospective members, protecting the brand, assuring innovative and cost-effective methods for increasing a positive awareness of the Credit Union in the community. Responsible for creating and/or managing aspects of marketing for the credit union including the following: promotion of all products and services, member relations, business development activities, marketing budget, marketing collateral and other printed or digital materials, branch merchandising, both internet/intranet sites, and social media presences. Work with team to create and implement projects, promotions and materials that will favorably project the credit union's image while remaining consistent with the SWACU brand.
  • Manage direct reports to maximize productivity, efficiency, and the potential of the human assets of SWACU including: hiring, directing job assignments, monitoring staff performance, coaching, counseling, training, assuring compliance with regulatory requirements and organizational mission, values, policies and work rules. Appraise performance and provide recommendations for staff compensation, promotion, and termination, as appropriate. Prepare, present, and adhere to annual budget for department.
  • Evaluate and execute the media mix used to market the Credit Union to ensure use of the most appropriate, cost-effective communication of the brand, products, and services. Oversee the development and maintenance of business relationships with third-party vendors, such as advertising agency, freelance creative providers and media outlets to successfully achieve the strategies outlined in the Marketing Plan; negotiate contracts favorable to the Credit Union's interests, assure that third-party vendors are managed in a manner that supports their to delivery of concepts and creative materials consistent with the Vision of the organization.
  • Participate in a variety of public affairs, community activities, and media events which provide information vital to the identification of additional products or services which would be attractive to both current and prospective members; utilize numerous contact points with the public to educate them about the various products and services available through the Credit Union. Serve as media spokesperson for the Credit Union assuring a strong and consistent message and brand recognition for the organization.


  • Bachelor’s degree in marketing, Business Administration or other related field
  • 5 Years of experience in a supervisory role in marketing, advertising and/or public relations
  • 7 Years of extensive knowledge of media management
  • Advanced experience implementing direct marketing activities
  • Advanced understanding of marketing mediums and social media channels
  • Advanced computer skills in MS Office (Word, Excel, Outlook, PowerPoint, SharePoint and Publisher) and graphics programs
  • Experience with strategic planning, including fostering innovation, planning projects, and organizing and negotiating the allocation of resources

Position Competencies:

  • Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment; most solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
  • Develops others through coaching, feedback, and challenging stretch goals, tasks and assignments; holds frequent development discussions; aligns employee career development goals with organizational needs.
  • Possesses a sufficient level of technical and professional skill or knowledge in position-related areas; keeps up with current developments and trends in areas of expertise; actively seeks ways to grow and be challenged using both formal and informal development activities.
  • Relates well to all kinds of people at all levels, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Ensures that employees understand the full range of their responsibilities with an emphasis upon standards and results. Also provides necessary support, including balanced and timely feedback.
  • Understands the culture of SWACU as an organization; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures.
  • Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; creates competitive strategies and plans.
  • Blends people into teams when needed; creates strong morale and spirit in the team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


This is an in-office position, Monday - Friday 8:00 am - 5:00 pm



Work Location:

2430 Shorecrest Drive, Dallas, TX 75235

Company Overview:

Southwest Airlines Federal Credit Union provides a complete array of financial services for all employees and families of Southwest Airlines and over 200 more companies across the United States. Since our inception, we have continued to maintain a rapid pace of growth throughout our four branches in TX and AZ! We now serve over 50,000 members nationwide and we’re still growing! Our members enjoy the most elite financial services and the best member service around! Learn more about us on our website:

Job ID: 73235719

Please refer to the company's website or job descriptions to learn more about them.

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